from zero to HERO!

a guerrilla punk marketing maven's journey to superstardom
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As a way of celebrating the talents of its roster of artists, music portal formally launches its website in a two-stage concert on June 11, 2013 at B-Side The Collective, in Makati City.

Dubbed “MaharLikha” (a play on the word Maharlika, an elite class of Filipinos with…

Check it out! :D

Superb sountrack for an out-of-this-world awesome weekend!


Asker Anonymous Asks:
Hi i just want you to know that i really admire you and sorry for being a stalker
fromzerotohero fromzerotohero Said:

woah really? thanks!

I’m currently studying and applying the principles of persuasion* to how I do my marketing. At the end of the day, marketing is all about psychology.

Here’s an article regarding the importance of Social Proof (one of the 6 principles of persuasion) and how it can impact conversion rates.

*I’m studying Dr. Robert Cialdini’s book “Influence: The Psychology of Persuasion”. Great book!

Here’s a really cool presentation of Chris Sykes, CEO of Volume Group, regarding the importance of optimizing your social media real estate. And his definition of “real estate” is even broader than what you think it is (which I bet is still anchored on the 90s meaning of internet real estate).



The point?

Create buzz.

Don’t buy it.

I am still not getting this article. (Even after reading it. Thrice.)

I guess I really am sold to the “Big Idea.”

But yes, the author has a point: if you are personifying a brand, the brand should talk like real person.

Ever heard of a person talking about the same thing all time? Now you get the idea.